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Analysts raise expectations on "powerhouse" ActiBlizz

Buy buy buy. Wedbush Morgan's Michael Pachter just raised his rating on Activision from buy to strong buy ahead of an expected approval of the firm's merger with Vivendi on July 8.

The analyst issued a first target for the 12 months ending Dec 2009 of revenue at $5.26 billion and pro forma EPS of $1.50.

Lazard Capital's Colin Sebastian also issued a note this afternoon raising the firm's price target to $40 from $33.

"We believe the transaction is set to create a formidable new digital media powerhouse and the most valuable interactive entertainment company worldwide, unlocking the value of industry juggernaut World of Warcraft, and possibly also setting a new benchmark for profit margins among publicly traded video game pure-plays."

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Patrick Garratt avatar

Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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