American McGee has told Geek.com that users who create content for games like LittleBigPlanet should be compensated for the added value.
"I seem to recall this being a 'trend' back in the Doom days," he said. "The only difference now is that someone is trying to monetize it.
"That's all fine and good, but I think if game products or publishers are relying on 'outside the box' content created by users to drive interest in their titles – then they should find ways of compensating those users for developing added value. That might even inspire the user content communities to step up their game."
He also goes on to talk about the upcoming Alice game with EA, and his experience working on episodic gaming through Grimm.