Activision expands UK PR operation

Activision's UK PR team has now fully restructured following its merger with Blizzard, and has taken on an external PR company to lend a hand.

"Following the introduction of the new internal UK and Ireland PR team (Lucy Fairbrass, Johanna Hakala and Jonnie Bryant), it became apparent that the extensive nature of Activision's 2009 product portfolio would require comprehensive PR support which would reach far beyond the 2008 PR objectives," Kate Ward, head of UK PR, told GamesIndustry.biz.

"With this in mind I have been working to broaden the internal team and move to a one agency external PR solution, with Frank PR, for the Activision and LucasArts portfolio, while maintaining our relationship with Barrington Harvey on the Red Octane side of the business."

More through there.