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Activision expands UK PR operation

Patrick Garratt avatar
News by Patrick Garratt Founder & Publisher (Former)
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Activision's UK PR team has now fully restructured following its merger with Blizzard, and has taken on an external PR company to lend a hand.

"Following the introduction of the new internal UK and Ireland PR team (Lucy Fairbrass, Johanna Hakala and Jonnie Bryant), it became apparent that the extensive nature of Activision's 2009 product portfolio would require comprehensive PR support which would reach far beyond the 2008 PR objectives," Kate Ward, head of UK PR, told GamesIndustry.biz.

"With this in mind I have been working to broaden the internal team and move to a one agency external PR solution, with Frank PR, for the Activision and LucasArts portfolio, while maintaining our relationship with Barrington Harvey on the Red Octane side of the business."

More through there.

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About the Author
Patrick Garratt avatar

Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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