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Acti Blizz drops Starcom for Mediaedge:cia in US

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Acti Blizz has announced a shift in US buying agency from Starcom Mediavest to Mediaedge:cia.

"Our decision to consolidate with MEC is not a reflection of the performance or quality of service and talent at Starcom MediaVest Group or Horizon Media," said Acti COO Brad Jakeman.

"They have all been valued partners and have demonstrated extraordinary passion and understanding of our business."

Cost-cutting, apparently. PR here.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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