Microsoft's Aaron Greenberg has told Game Informer that he is unconcerned with PS3 and Wii price cuts, citing that PS3 being number one on the charts is expected.
"I can tell you to that when NPD releases September sales later today, we fully expect PlayStation 3 will come in as the console with the most units sold for the month," he said. "This is frankly not a real surprise to us or the analysts that follow this industry, as it is typical to see a short term bump following the introduction of new hardware and pricing into the marketplace.
"What I can tell you is we remain confident that Xbox 360 will not only outsell PS3 for the full calendar year, but for this entire generation.
"It is similar to a game of baseball. It is not about just winning one inning, but instead being able to win the game by consistently delivering across all nine innings."
More through Gamasutra.