The patent stipulates that 343 Industries is for "computer programs, namely, game software for use on computers and video."
Now, the millions Halo fans out there have probably already got a wry smile on their faces as "343" is the name given to the character "343 Guilty Spark" in the Halo universe.
Gamespot speculated that 343 Industries sounds "less like a game and more like a label--a label that would be perfectly apt for the internal division of Microsoft Game Studios dedicated to the Halo franchise."
Microsoft has been contacted by replied simply: ""We have nothing to announce at this time."
We sense a thickening plot.
All will be revealed in due course.