2K Games founder and president, Christoph Hartmann, has told GI that he believes Cloud gaming is to play a key role in the industry's future.
"What we think the future will be is the market will shift to more server-based games - similar to the movie business where most people just rent instead of view films in the cinema," said Hartmann, speaking at MI6.
"We're looking into that. But given that we're a boutique powerhouse and really only focus on one thing at a time, we're not going to do it like other big people and place five bets. We're going to pick the right opportunity and go after it. The whole market is shifting online and it's the direction that we want to take."
Maybe OnLive wasn't so mental after all. Full thing through the link.