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$70 price hike hasn't stopped NBA 2K21 selling 8 million copies

The game costs $10 more on PS5 and Xbox Series X/S.

NBA 2K21's new $70 price point hasn't stopped millions of people from buying Take-Two's basketball title.

Speaking to investors, the company's CEO and chair Strauss Zelnick said that it had shipped 8 million copies of the game as of the end of December 2020. Take-Two previously said that it had sold in 5 million copies of NBA 2K21 for the previous quarter - following its September launch on PS4, Xbox One and Stadia - meaning that it shifted another 3 million in the last three months of 2020. NBA 2K21 was released in November for PS5 and Xbox Series X and S.

News that NBA 2K21 would cost $10 more on PlayStation 5 and Xbox Series X/S broke in July 2020, with Zelnick later defending the price hike as reflecting the increased cost of making games.

In the wake of Take-Two charging more for the next-gen versions of this title, other companies apparently were also considering an increased price.

"In terms of frontline pricing for NBA 2K21, I think that worked out very much as expected," Zelnick told investors.

"And as planned, it's in a premium offering at the highest possible level, the title was built from the ground up for next-gen, so first title here that has been created that way. And the acceptance by consumers has been nothing short of extraordinary, the title sold in over 8 million units. Now, we haven't talked about pricing on other titles. So it would be premature to discuss that we'll talk about that and title-by-title basis going forward."

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NBA 2K21

PS4, PS5, Xbox One, Xbox Series X/S, PC, Nintendo Switch

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Alex Calvin avatar

Alex Calvin

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Alex Calvin is a freelance journalist and writer covering the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he launched PC games b2b site PCGamesInsider.biz for Steel Media and has written for the likes of GI.biz, Eurogamer, Kotaku UK, VGC, Games London, The Observer/Guardian and Esquire UK. He can be found on Twitter @gamesbizuk.

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