Star Wars is a $3 billion IP for EA that has sold over 52 million games

By Stephany Nunneley, Wednesday, 3 February 2021 15:06 GMT

Star Wars has done well for Electronic Arts.

According to the company, franchises such as Star Wars: Knights of the Old Republic, Galaxy of Heroes, Battlefront, Jedi: Fallen Order, and Star Wars Squadrons have generated $3 billion life-to-date net bookings and 52 million games sold.

And Star Wars: Galaxy of Heroes, the free-to-play mobile title, is a $1 billion franchise.

Because the IP is such a boon to the company, we can expect EA to continue to invest in those, as well as some new experiences across platforms for the future, according to the company.

On a recent call to investors, EA was asked about other companies developing Star Wars titles, and whether this will mean less coming from EA, company CEO Andrew Wilson said to continue expecting plenty of titles based on the IP from EA.

Wilson said on the call EA has had a long and profitable relationship starting with Lucasfilm and then with Lucasfilm as part of Disney. In terms of Star Wars, he said, just because other developers will build games with the IP, doesn’t mean it will change EA’s “commitment or the ability to build the appropriate number of games.”

“And as I said before, we’ve had a long partnership with Disney, both before our exclusive period that gave us a great opportunity to really establish some very strong franchises like Battlefront, like Star Wars: Galaxy of Heroes, like Jedi: Fallen Order, like Squadrons,” said Wilson

“You should expect us to continue to invest in our Star Wars relationship. We’re excited by what we’ll be able to do in the future. But you shouldn’t read this as necessarily us building fewer titles.”

An open-world Star Wars game is in development at The Division 2 studio Ubisoft Massive, and EA has multiple Star Wars games still in development.

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