Lil Nas X’s Roblox concert attracted over 33 million people

By Patrick Dane, Tuesday, 17 November 2020 14:05 GMT

It’s safe to say Lil Nas X’s concert in Roblox went well, then.

Lil Nas X’s concert in Roblox was a roaring success. The rapper took to the online game, one of the most popular in the world, to debut his new song, Holiday.

Live experiences in games seem to be getting bigger and bigger. Travis Scott’s Fortnite performance reached over 27 million players earlier this year. Elsewhere, games like Destiny 2 have been experimenting in ‘you-had-to-be-there’ moments in-game. In a year where the pandemic has torn apart the live music industry, digital events like this appear to be a popular alternative.

Cementing this new world of creative collaboration, Lil Nas X has now put up stunning numbers in Roblox. According to The Verge, across four different performances on Saturday and Sunday, 33 million people hopped in to enjoy the rapper’s performance.

This number is surprising, showing that Roblox can hang with Fortnite. That is a big deal and is sure to see more collaborations coming the game’s way.

It appears this is only the start for Roblox too. Numbers like this will be encouraging to the team who had been pushing into the space even before Lil Nas X’s involvement. The game held an album launch party for pop star Ava Max just last month, which saw over a million people attend. This success vastly dwarfs that number though.

Roblox has over 100 million active users, so the potential audience for artists is huge. What or even who the game works with next should be very interesting.

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