Valve’s recent Steam store discoverability tweaks appear to be driving more customers to niche games.
In September, Valve made a new round of tweaks to Steam‘s algorithm with the aim of improving discoverability on the store.
Part of this was to make Steam users more likely to visit store pages for the games they’ve been recommended, but also ensure more niche titles – with a lesser chance of being recommended in the past – to gain better traction among Steam users.
According to at least one indie publisher, this work is paying off. No More Robots’ Mike Rose revealed on Twitter that 40% of the visits to the store page of the recently announced Yes, Your Grace have been through discoverability on Steam.
In fact, Yes, Your Grace already has more wishlists than any of our previous games did *at their launches*
The Discoverability Queue and other various Steam features have massively facilitated this. Just an amazing job all round! https://t.co/9EntXQUjFC
— Mike Rose (@RaveofRavendale) November 12, 2019
This uptick in visits lead to many wishlists, more than any other No More Robots-published game at launch, according to Rose. He later added that the publisher didn’t take a different approach with Yes, Your Grace compared to its other games, so Steam is likely responsible for some of that growth.
Yes, Your Grace is a humours kingdom management RPG where you’ll be asked to make military, state and political decisions, some of which may be more cruel than others. It’s out early in 2020.