Whether this is some sort of error or the actual price, we have no idea.
There are quite a few avatars on sale for State of Anarchy: Master of Mayhem through the US PS Store, but this one will cost you a bundle.
Most of the game’s avatars on the US PS Store run you $0.99 so we’re kinda wondering whether the massive price tag is an error. Or a joke, as some have pointed out. We hope so anyway.