Take-Two wants its games on as many distribution platforms as possible

By Shabana Arif
6 February 2019 14:54 GMT

Take-Two has said that additional platforms like the Epic Store are a good thing, but has no designs on creating its own digital storefront.

Speaking to GamesIndustry.biz, CEO Strauss Zelnick was asked whether the company had any plans to launch its own storefront, and what his thoughts on the recently launched Epic Games Store were.

“We think it’s very difficult to try and attract consumers only through a wholly owned captive site,” he responded, saying that “when it comes to broad-based entertainment offerings, you are better placed to be where the consumer is, rather than indicating to the consumer where they need to be.

“If your focus is solely on capturing retail margin, then you have to be very convinced you’re going to be a great retailer. That’s not something that’s in our DNA. We make entertainment. We’re really not a retailer.”

He continued, saying that he sees the Epic Store as “another retailer,” that can help create a more competitive marketplace for players.

Epic’s storefront launched at the end of last year, offering devs a larger share of revenue than Steam.

Since then, it has bagged itself some platform exclusives, including the upcoming Metro Exodus, which will be a timed-exclusive on the platform.

The news seemed to come as a surprise to most people, with Valve saying that the decision was “unfair to Steam customers”.

“We want to be where the consumer is, and if there’s a competitive offering that benefits consumers, generally speaking, if the business model makes sense for us, we will support it. We want to be where the consumer is,” Zelnick added. “We see competition on the retail side to be a good thing. It just means more distribution.”

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