Treyarch, and Activision have kicked off a new, incredibly strange, marketing campaign for Call of Duty: Black Ops 4.
As you may have no doubt seen, the official Call of Duty YouTube channel has been very busy these past couple of days. The channel, as well as the Call of Duty official Twitter, have been posting some bizarre short videos to promote Black Ops 4.
The clips are created by the Call of Duty community, with Treyarch picking the funny/nonsensical ones to share. They’re all tagged with the #CODNation hashtag, and the campaign has already spurred many to create their own.
It’s a smart way to market the game, especially Blackout mode, since that’s where most of these clips originate from. Most of them are honestly way out there that you can’t help but laugh, even if you may not understand what they’re parodying necessarily.
Some, like the axe throw one below, are pretty straightforward kill clips. But then things get more creative with the one after that, a faux-documentary about helicopters.
The weird starts with this well-edited clip about a killing hat, which is about as creative and amazing as the one below it about rapper Post Malone. It must have taken a long time to put these together.
Whose brilliant idea was it to curate community clips, and what does it all mean? We may never find the answers to these questions, but i’ll certainly take those over hot clips of quickscopes any day of the week.
Hit the channel link above for even more of them.
Call of Duty: Black Ops 4 is out October 12 on PC, PS4, and Xbox One.