Microsoft is learning from its mistakes with announcing projects too early and getting fans disappointed.
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Microsoft was criticised following its E3 2017 briefing for having shown very few AAA, first-party exclusives. There were no surprises on that front, seeing as Forza 7 was a known quantity, and Crackdown 3 didn’t get a big slot during the show.
This was no accident, though, as head of Xbox Phil Spencer didn’t want to repeat the same mistake he did with Scalebound, which was announced early and eventually got cancelled. In fact, Microsoft signed a number of exclusives recently that we won’t be hearing about for a while.
“We are investing in new things, we’ve signed things just recently that I thought, ‘Hey, from a PR standpoint it would be really easy for me to put a trailer on screen’, even though I know the game is not coming for another two-and-half or three years, so I didn’t want to do that,” he told Waypoint.
Spencer then reiterated that the company is committed to investing in first-party content, and asked fans to “trust” that investing in content is important to Microsoft.
The Xbox One X launches globally on November 7.