Ubisoft’s changed its swirl logo to one that’s “minimalist, modern and monochromatic”

By Stephany Nunneley, Wednesday, 31 May 2017 17:07 GMT

You may be interested to know Ubisoft has changed its logo. Or not. Either way, we’re telling you about it.

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The logo change, which you see above, was revealed to the world over on the Ubisoft Blog along with a look at the company’s logo changes over the years.

While the new look isn’t so very different from the current one, as it’s still a swirl, the blue is gone and it does look a bit more modern.

“The new swirl is an evolution of our existing logo that marks a new era for Ubisoft, one with an increased focus on live and digital games as well as a player-centric approach to creating immersive worlds,” reads the announcement.

“It all started in 1986 with this rad design – a look inspired by the distinct visual style of the ’80s. At the time, Ubisoft was a local distributor of video games. Nine years later, Rayman was born and Ubisoft introduced the rainbow.

“This marked the company’s shift from distributor to creator, and highlighted the fact that Ubisoft was creating mainly family-oriented content.”

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Ubisoft changed its logo to the swirl in 2003, and it remained ever since. Now, the swirl is black without the blue background. Again, as you can see in the evolution image above. When embedded over various backgrounds, it will appear white, it seems.

“Today, we create worlds – worlds that live as video games, comics, movies, TV shows, books, and amusement park rides,” the post continued. “Our new logo is minimalist, modern and monochromatic.

“With this new look, we proudly embrace our role as a creator of worlds. As we move toward the most exciting time of the year, E3, you will see this new emblem take on the colors and textures of our worlds.”

And there you have it. The new Ubisoft logo. It’s rather nice and simple, actually.

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