At least one analysis from a company that measures ad performance has ranked the Nintendo Switch Super Bowl ad highly.
Ace Metrix polled 500 new viewers about each of the Super Bowl ads, and let them place scores on “creative attributes such as Attention, Likeability, Information, Change, Relevance, Desire and Watchability.” The Nintendo Switch ad placed no.4 in the company’s list of ads with “new content”.
Here’s the list:
- Ford – Go Further* (appeared before and after the game)
- Audi – Daughter
- King’s Hawaiian – False Cabinet
- Nintendo – Switch & Play
- Kia – Hero’s Journey
- Skittles – Romance
- LIFEWTR – Inspiration
- Febreze – Halftime Bathroom Break is Coming
- Wonderful Pistachios – Ernie Gets Physical
- Honda – Yearbooks
The analysis noted that the Nintendo “was able to demonstrate an innovative new product with an entertaining ad.”
The Nintendo Switch is out starting March 3.