Let’s enjoy this incredible photo of Nintendo’s Reggie Fils-Aime looking at the Xbox S

By Brenna Hillier, Friday, 17 June 2016 01:45 GMT

He doesn’t look impressed.

Let’s enjoy this incredible photo of Nintendo’s Reggie Fils-Aime looking at the Xbox S

Cheap Ass Gamer owner CheapyD shared this incredible image on Twitter. I feel we all need to look at it.

An enlarged crop of a wider shot, the photo shows Nintendo of America boss Reggie Fils-Aime, who generally comes across as a cheerful, enthusiastic fellow.

On this occasion, the unfortunate expression on his face as he takes in the new Xbox One S and the “best hardware” award stuck to the side of its display case makes him look like a cartoon villain plotting his revenge.

What was the executive thinking here? With the Wii U failing to secure a decent market share and the NX on the horizon, it’s easy to imagine something. It’s entirely possible the shutter caught him between expressions or as he was suffering heartburn, of course, but gosh – let’s just revel in it and make some shit up instead.

“I’ll show them all.” Please do, Reggie; we’re all agog to see how Nintendo gets back in the game.

I love this industry, don’t you?

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