Ginx TV is relauching as a 24-hour eSports channel.
The UK is getting its first 24-hour eSports channel
Ginx TV is partnering with Sky and ITV to create the UK’s first 24-hour eSports channel.
Ginx eSports TV will appear in Sky’s sports section and will feature tournament coverage, including Dota 2’s The International and Turner’s ELeague.
“GINX eSports TV aims to add significant mainstream TV exposure to the fast growing eSports ecosystem,” said Michiel Bakker, chief executive at Ginx TV. “Complementing online streaming, with an entertainment-led approach, the launch on Sky and the rebrand across all our 37 million households allows us to help new audiences discover eSports and hopefully gives core fans a fresh perspective.
“I am also delighted about the prospect of Sky and ITV joining our shareholder roster, it goes without saying that the combined media footprint and expertise of both presents a significant opportunity for us to make a bigger impact, faster.”
Ginx eSports TV launches on June 23 on channel 470.