EA still stands by its 13m units sales forecast for Star Wars Battlefront

By Sherif Saed, Thursday, 3 December 2015 10:16 GMT

EA has not revised its sales target for Star Wars Battlefront, despite claims the game has underperformed at retail.

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In EA’s most recent financial earnings report, the publisher said that it’s looking to sell 13 million units of Star Wars Battlefront by the end of March 2016. This figure was itself an increase over the 10 million EA had projected for it prior.

While EA has yet to release any sales data for the game, GameStop’s recent earnings call did not bring good news. Executives at the major retailer said that Battlefront, along with Halo 5 and Assassin’s Creed Syndicate, have all fallen short of expectations.

Overnight, EA reiterated that its sales forecasts have not changed. EA’s Peter Moore said GameStop’s comments were “a little bit surprising”.

“[GameStop’s] comments were interesting and little bit of a surprise to us particularly as the CFO in the call then started to correct the COO [Bartel] as the call went on,” Moore told investors at the Credit Suisse conference.

“So from our perspective I’m here to reaffirm our guidance of 13m units sold in for the fiscal year. There is no weakness that is perceptible yet in the title and I want everybody understand that based on where we think this title is, and based on the marketing beats ahead of us – in particular the movie launch over the next two weeks, we feel very comfortable we’re going to hit the guidance that we’ve given analysts, investors and Wall Street alike.”

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