Ubisoft has opened a new loyalty scheme rewarding players for doing things they probably wanted to do anyway.
Ubisoft Club members earn experience, badges and a currency called Unit just by playing games once they’ve linked their Uplay accounts. Tot up enough of this stuff and you can open up rewards such as store discounts, beta access, extra game content and “limited edition goodies”.
To join, simply log in with your Uplay ID on the Ubisoft Club website. Your previous endeavours will be automatically imported. I’m already level 22.
If you use Uplay you may be a bit puzzled by this; Ubisoft already automatically offers unlocks and rewards if you remember to log in. I suspect it’s an effort to distance the platform-agnostic rewards scheme from the unpopular PC client.
In any case, it seems a better idea than franchise-specific loyalty program’s like last year’s Assassin’s Creed thing, which launched in a bit of a mess and made itself unpopular by preventing players from opening chests in Unity.
Update: Ubisoft got in touch to offer a statement clarifying the relationship between Ubisoft Club and existing Uplay reward schemes:
Ubisoft Club replaces Uplay Win as the free single platform that rewards our players. Uplay remains the account that enable players to access all Ubisoft services such as forums, customer support, Uplay shop, Uplay PC and Ubisoft Club. Rewards already earned in Uplay Win will automatically be transferred to Ubisoft Club. Ubisoft Club also creates XP/Levels and Badges to enhance the game experience.