Steam’s Discovery Update has helped increase revenue for smaller titles

By Stephany Nunneley, Saturday, 28 March 2015 17:37 GMT

Valve has said its Discovery Queue has increased product page views across Steam by 30% since the company launched the Discovery Update.

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According to Valve, 75% of those views come from the Discovery Queue, and 16% of product views can be attributed to the Discovery Queue. Even Steam Tags clicks have increased.

The system is helping not only high profile titles, but indies as well, the latter of which are “better able” to “reach the audience that is right for them.”

“In addition to the raw increases in traffic, we’ve also carefully monitored sales data to make sure we’re growing the size of the pie, rather than just adjusting the size of the slices,” said Valve. “Steam’s overall growth doesn’t just come from the biggest hits, but also from the smaller titles that are now better able to reach the audience that is right for them.

“To look at smaller titles, we dug into revenue for all apps outside of the 500 top sellers. Within that subset, total revenue has increased 18% and daily earnings per app have increased by 5%, even with over 400 new apps joining the store since the Discovery Update.”

Improvements to the system are still being worked on, but the Discovery Update has already helped provide customers with better and more personalized information which they are acting upon.

The information on the success of the Discovery Update was posted in the SteamworksDev group, and re-posted with permission from Valve on reddit.

Thanks, PC Gamer.

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