Black Friday and Cyber Monday digital games deals pushed the sector to over $1 billion, according to the latest report from SuperData Research.
Customers spent 23% more around the Thanksgiving holiday year-over-year and the average spending on PC DLC nearly doubled 2013’s Black Friday.
“Traditionally, digital games do not follow the drastic seasonal spikes of retail, which remains vastly dominant during the holiday season,” noted SuperData. “Retail’s huge discounts on hardware were instrumental in driving digital mobile and console game sales, earning revenues of $355 million and $111 million, respectively.
“Overall, spending on digital games reached over one billion in sales in November, as the holiday frenzy reaches critical mass.”
November digital sales came in at $64 million. DLC sales for consoles were up 30% year-over-year.
Annual sales for console DLC is expected to total $603 million next year, said the firm.