Xbox One was the most popular Black Friday console purchase, says analyst

By Brenna Hillier, Monday, 1 December 2014 02:02 GMT

The Xbox One accounted for more than half of all console purchases on Black Friday, perhaps the most important shopping day of the year in the US.


53% of console purchases at retailers during Black Friday sales were Xbox One units, according to analyst firm Infoscout.

This is, in fact, the second Thanksgiving weekend in a row where the Xbox One has been the most popular console.

These statistics would be a lot more meaningful (and positive for Microsoft) if the two consoles had been at an even price tag throughout their lifetimes to date; as it stands, you could interpret the figures just as easily “people won’t pay full price for an Xbox One” as “the Xbox One is more desirable than the PS4”. Especially since it sometimes feels like everyone in the US already has a PS4.

Still, Microsoft’s decision to drop the Xbox One’s US RRP over the all-important holiday period had already driven sales up even before the Thanksgiving bargains kicked off, and it’s possible that the November NDP report may reveal an end to Sony’s dominance of the hardware charts – which would at least make the console war more exciting.

The PS4 had a pretty good weekend though, capturing 31% of the console purchase market – although when combined, Xbox 360 and Xbox One account for literally double that amount, with 62% of all consoles purchased. The PS3 managed a measly 1%, coming in behind the Wii U at 6%.

According to surveys taken at point of sale, 66% of all console purchases were made by adults for children. Console by console, the Wii U was the most popular purchase as gifts for youngsters at 92%, and the PS4 was most popular with adults, with more than half saying they were picking up the console for themselves.

Thanks, Gamespot.

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