Clash of Clans, Angry Birds and more donate in-app purchases to charity

By Brenna Hillier, Monday, 24 November 2014 22:19 GMT

A number of popular mobile games have signed up to Apps for Red, a charity scheme which reroutes profits from in-app purchases to combat AIDS in African nations.

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Apps for Red is a partnership between various mobile game developers and charity Red. Since launching in 2006 it has raised funds through hardware sales, but this year’s drive will also draw from purchases made in the following games:

  • Angry Birds
  • Bubble Witch 2 Saga
  • Clash of Clans
  • CSR Racing
  • Cut the Rope 2
  • Despicable Me: Minion Rush
  • Farmville 2: Country Escape
  • FIFA 15: Ultimate Team
  • Frozen Free Fall
  • Kim Kardashian: Hollywood
  • Monument Valley
  • Puzzle & Dragons
  • Rayman Fiesta Run
  • The Sims FreePlay
  • Threes

You can also browse the list of participating app on the App Store.

The promotion runs to December 7. According to Polygon, some apps are donating 100% of all funds raised, while others are offering specific in-game items for sale to benefit Product Red.

Red was founded by U2’s Bono and activist Bobby Shriver. It has strong associations with Apple but works with many companies to offer fundraising promotions for weeks either side of World AIDS Day, as well as throughout the year. The charity has raised over $275 million since inception and thanks to advances in the treatment of HIV and AIDS believes it is possible to halt the disease in its tracks.

At present, over 650 babies are born HIV positive every day.

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