Get $30 of free content with launch week copies of NBA Live 15

Buy NBA Live 15 and take it online within one week of launch day, and you'll score $30 worth of bonus content.

NBA Live 15 has a hurdle to overcome, in that the last few entries in the series have failed to deliver the goods.

If you're a lapsed or potential fan, you might be thinking about waiting for the price to come down before you give it a whirl - but EA Sports is hoping to lure you in earlier than that.

That's now how the blog post on the game's website puts it, of course, framing the bonus as a reward for loyal fans in thanks for their patience.

"We know you’ve waited a while for this game, and as a sign of that appreciation, if you pick up NBA Live 15 during launch week (October 28 – November 6, 2014) you’re going to get hooked up with $30 worth of Ultimate Team content," the publisher said.

"That’s 10 Gold Premium Packs, just to thank you for grabbing a copy during launch week."

You don't need a code or anything like that; just taking a copy online is enough to net (ha ha) you the rewards, The offer is good for both PS4 and Xbox One, and in all territories.

A week gives you plenty of time to check reviews before you commit and still grab the bonus, which is rather nice.

Thanks, Gamespot.