$500m spent on Destiny “shows the confidence we have” in the IP – Activision

By Stephany Nunneley, Tuesday, 9 September 2014 15:53 GMT

Destiny is the most preordered new IP in history, according to Activision’s numbers, which makes the $500 million spent on the game worthwhile, apparently.

Speaking with CVG, UK and Irelands GM Roy Stackhouse said the monstrous budget show the “confidence” Activision has in Destiny.

“To put that $500 million in context, that’s the whole entirety of the game. That’s development, manufacturing, marketing and so forth,” he said. “It sounds like a big amount but it doesn’t just fuel one aspect.

“I think it shows the confidence that we have in Destiny. It’s what Activision does best; when we partner with a development studio that can deliver a game like Destiny, we can bring that to market. There’s every indication that the launch will be something everyone will enjoy.”

The massive budget was revealed by Activision CEO Bobby Kotick at the Milken conference back in May.

“If you’re making a $500 million bet you can’t take that chance with someone else’s IP,” he stated at the time. “The stakes for us are getting bigger.”

In June, Bungie’s Pete Parsons clarified development costs of the game itself were nowhere near $500 million, and the huge number reflected “the long-term investment” being made for the future of the product.

Destiny, as you know unless you have been living in a cave someplace, is out today on PS3, PS4, Xbox 360 and Xbox One.

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