World of Warcraft UK subscriptions price hike inbound

By Brenna Hillier, Monday, 18 August 2014 00:22 GMT

World of Warcraft subscription prices are on the up – in the UK, at least.


WoW: Warlords of Draenor doesn’t just bring the usual boatload of new content and the much-publicised visual overhaul; it also brings a price hike for British players.

World of Warcraft subscription prices in pound sterling (GBP) will be increased from November 13, WoW: Warlords of Draenor’s release date.

The price increases are as follows:

  • 30 Days: £8.99 -> £9.99
  • 90 Days: £25.17 -> £28.17
  • 180 Days: £46.14 -> £52.14

The RRP for a pre-paid 90 day subscription card will be £20.99, meaning it remains one of the cheapest ways to maintain your subscription – especially if you shop around for discounts.

The jump brings UK prices closer in line with European costs, although this probably isn’t much comfort to players on either side of the British channel.

If you act now you can save a bit by locking in the current subscription rate. In a post, Blizzard said players who have recurring subscriptions (auto-renewing, that means) at the time of the change will keep the old price for two years, as long as they don’t let the subscription lapse in that time.

This offer extends to those who sign up even one day before the change comes into effect, and Blizzard has promised to remind eligible current players before the change goes live.

“We regularly look at our pricing around the world and from time to time we make changes in light of local and regional market conditions,” Blizzard said of the price hike.

I feel it’s somehow pertinent to mention that at Activision’s latest financial results it announced WoW subscribers had dropped by 800,000 over a quarter,

While we’re forking out money for WoW we may as well do it properly; check out this Warlords of Draenor collector’s edition. Snazzy.

Thanks, Eurogamer.

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