PS4 Japanese attach rate as low as 30% – report

By Brenna Hillier
26 February 2014 00:44 GMT

PlayStation 4 games aren’t selling as rapidly as the console itself, Japanese retailers report.


According to a series of retail blogs translated by DualShockers, Japanese gamers didn’t rush to buy extra games for their new consoles.

One retailer said only 46% of those buying a PS4 picked up a game, while another said only 30% of console purchasers grabbed any additional software.

When questioned, consumers said they didn’t need to buy more games because the console came bundled with Knack, or because they intended to upgrade PS3 games.

Of those that did buy a game, Yakuza Ishin seems to have been the most popular.

In general, reports suggest demand for the console was pretty high; many smaller retailers sold through their entire allocation of PS4 stock on launch day, although chains and larger stores still have some PS4 units available. One smaller store ran out of consoles but continued selling games, with the result that it shifted more games than hardware, but this seems to be an unusual scenario.

Yesterday, Famitsu reported PS4 sales of over 300,000 in the console’s first two weeks on sale in Japan. Globally, the console had sold through over 5 million ahead of Japanese launch.

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