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Xbox One lower digital pricing being tested with Ryse sale

Microsoft is "testing" the concept of lower digital pricing for Xbox One.

ryse_son_of_rome

"Lot of people asked for better deals on our digital marketplace, so we’re testing some," Xbox studio manager Mike Ybarra said on Twitter.

The first test is a sale on Ryse: Son of Rome, which is going for $40/£35.

"That’s far better than the used price at GameStop and others. Go digital," Ybarra added.

Microsoft, Sony and Nintendo fans have all long requested lower digital pricing when compared to retail, but most platform holders have been resistant to this shift, and Microsoft has been under particular scrutiny since the Xbox One's launch, possibly due to its unpopular microtransactions in premium titles. Some3 publishers have embraced the concept of tiered pricing, with slightly lower prices on digital storefronts, but the policy is certainly not widespread.

Thanks, Joystiq.

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Brenna Hillier avatar

Brenna Hillier

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Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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