Xbox One advertisement updated with Titanfall viral marketing promotion

By Stephany Nunneley, Friday, 24 January 2014 16:03 GMT

Microsoft has updated its Xbox One advertisement which you have seen many times on the television since it first aired in October. According to some Internet sleuthing, it appears the update is a viral promotion for Titanfall.

Reddit users first spotted the update, which aired in the UK last night. The advert now includes flashes of binary code when translated lead to the following website:

Upon visiting the website, there are terms and conditions posted for the promotion, and while Eurogamer notes Titanfall isn’t mentioned itself, the next stage upon signing up links to

Hammond Robotics is the in-game company which creates the mechs in Titanfall. There’s also a Pinterest containing pictures of blossom as seen in game’s Angel City map.

Participants in the promotion will be able to claim in-game content, game prizes, signed artwork and Xbox One consoles.

Titanfall is expected on PC, Xbox 360 and Xbox One in March

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