Razer signs as Insomnia eSports sponsor in 2014, large League of Legends prize pool promised

By Dave Cook, Monday, 20 January 2014 14:32 GMT

Razer has signed on to sponsor UK eSports festival-holder Insomnia, and will stump up prize pools for the show’s League of Legends events.

In a press release sent to VG247 today, Insomnia’s organisers Multiplay confirmed that Razer’s year-long deal will see it sponsor the festival’s League of Legends events, starting with Insomnia51. The festival takes place between April 18 and April 21, at Coventry’s Ricoh Arena.

The minimum prize-pools for 2014’s Insomnia events are as follows:

  • Insomnia 51 – £5,000
  • Insomnia 52 – £7,500
  • Insomnia 53 – £5,000

In an attached statement, CEO & founder of Multiplay Craig Fletcher said of the deal, “After an incredible 2013, we were determined to raise our game further still in 2014, and we couldn’t be happier to be partnering with Razer for every Insomnia Festival in 2014. Razer’s energy, drive and strong brand resonate with our customers, and this partnership allows us to further expand our plans for another fantastic year ahead.”

Min-Liang Tan, co-founder, CEO and creative director of Razer, added, ”We here at Razer take our Motto, “For Gamers. By Gamers,” very seriously, especially when it comes to the highest levels of competitive gaming and the gaming lifestyle. Partnering up again with Multiplay on an event series such as Insomnia was a natural decision for us based on our common interest in eSports and the success of last year’s Insomnia Festivals.”

For tickets and Insomnia events, just hit up the official event page.

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