Titanfall has been tough to market due to lack of single-player, says Respawn

By Dave Cook
13 January 2014 10:45 GMT

Titanfall developer Respawn Entertainment, has had a rough time of accurately marketing the shooter, given its lack of single-player mode. That’s the claim of producer Drew McCoy, who recently shed some new light on the matter.

It follows uproar around Titanfall’s 12 player cap, something we felt was nothing to worry about.

Now, in a post on NeoGAF, McCoy wrote, “Its actually been really tough trying to accurately market Titanfall. If you look at what we’ve done, its a lot different than what most FPS games do. Without a bunch of highly scripted SP moments to recam from different angles, the usual ‘movie like’ trailer is just about right out.

“Instead, we’ve decided to show unedited gameplay segments that last 3-5 minutes (so far – more footage coming, of course!) to show the “flow” of the game. Starting as a Pilot, taking on AI and other player Pilots, wall running around a Titan, earning your Titan, climbing in, battling other Titans while stomping on humans, ejecting, etc. There’s a huge amount of gameplay mechanics available at any one time, and encompassing them in a few minutes is actually quite hard to do.

“Its also why we took an extremely early pre-alpha build of the game to events like Gamescom, PAX, etc. to let normal dudes hands-on time with the game. There’s no amount of polished marketing that can replace playing the actual game.”

On the whole player count thing, McCoy replied to one forum member, “What about high player counts makes that more fun, though? I honestly want to know, because this kind of stuff is super important and we obsess over it every day.”

We’ve no idea either.

Do you feel you’ve got an accurate view on what Titanfall is, exactly? Could the marketing campaign do better? Let us know below.

Via OXM.

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