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Candy Crush Saga developer delays IPO due to breakout success

King has elected to delay its initial public offering over concerns that the success of its flagship product, Candy Crush Saga, will have negative effetcs on its share worth.

The Telegraph reports King had been expected to float at $5 billion before the end of the year, but has pushed the IPO back to 2014.

Candy Crush Saga, which has been installed over half a billion times, is the culprit; King says Candy Crush has been "too successful”, and it wants to prove it can produce other successful games.

King's reticence is understandable in the context of the social gaming bubble, which saw Zynga's IPO hit highs not seen in tech since Google went public, before a rapid, protracted crash it has struggled to recover from.

Thanks, Joystiq.

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Candy Crush Saga

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Brenna Hillier avatar

Brenna Hillier

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Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.
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