PlayStation 4 launched in the North America last week, along with a first-party titles Killzone: Shadow Fall, Knack and Resogun. Sony’s vice president of marketing Jon Koller reckons it was the company’s best console launch line-up to date.
Speaking with GamesBeat, Koller was asked to discuss how he felt about the North American launch. He replied, “Really positive. It’s always great to get out of the office and interact with the fans and see how much love they have for the brand. It makes everyone feel good. I try to bring my team. You have to feel this, feel how great it is.
“The launch overall, just in business terms, we feel great about it. The pre-orders are through the roof. The demand is huge. Of the five platform launches we’ve had, this is the best game lineup. It reminds me a lot of the PS2 launch, when we had such pent-up demand – “When is the PS2 coming?” The same thing is happening here.”
When asked what the PS4 offers beyond its predecessor, Koller continued, “Well, you start with the graphics. We talk a lot about it being the price of entry, but it’s really not. It’s theatrical. It’s become much more of that dream I think a lot of people have had in this industry for years, to become in line with what you see in a Michael Bay movie, an Avatar, where it’s so immersive and engaging. It makes you want to be part of that environment.
“What’s behind the hood is an unbelievable social component. Some of the engineers in Japan like to talk about “playing with like-minded souls.” It’s about playing with people who are similar gamers, who have similar passions, similar loves for the types of experience that you want. You’re able to share your experiences with them, whether it’s through live streaming or shared content. It’s about being able to live in different environments and different worlds, like a Destiny, that evolve as you play them, where the developers give the tools to the community and it ends up being something much different than what had originally been envisioned.”
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