Steam Static domain now in Valve's hands

Valve has purchased the domain name SteamStatic.com. The domain's WhoIs records show Valve Corporation as the registrant, having picked up the name earlier this month. Fusible reports Valve transferred the domain to its own name servers this weekend. It doesn't yet resolve, and there's no clue as to what it might refer to - could Valve have yet another hardware or service surprise on the way?

Thanks, GameInformer.