Disney Infinity sales help double Disney Interactive’s revenue this quarter

By Mike Irving
8 November 2013 06:09 GMT

Disney Interactive saw an increase in revenue of more than 100%, which the company primarily attributed to strong sales of Disney Infinity – the starter set of which sold one million units.

For the quarter ending September 28, 2013, Disney Interactive’s revenue was $396 million, up from $191 million for the same period in 2012.

“The increase at our console games business was primarily due to the fourth quarter release of Disney Infinity,” states the company’s earnings report.

For the year, the game contributed to a 26% increase, up to $1.1 billion.

The starter pack, which includes the game, figurines of Captain Jack Sparrow, Mr. Incredible and Sulley, and a portal to bring them into the virtual world, sold very well at launch. Disney Interactive will continue to support the game with new figurines, Play Sets, Toy Boxes and accessories.

Thanks, Ausgamers.

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