This is a precious PSA for ESRB ratings

By Phil Owen, Tuesday, 29 October 2013 16:07 GMT

Unlike, say, in the UK or Australia, the American ESRB provides game ratings based on age but is not government-sponsored, and so a lot of folks don’t pay too much attention to them. Thus, we get young children playing Grand Theft Auto, and so on. The ESRB is trying to build awareness, then, with this totally cute little PSA.

Having kids is a breeze thanks to the ESRB.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.