Zynga needs to “get back to basics”, Mattrick to start “tightening up” leadership

By Stephany Nunneley
27 July 2013 19:08 GMT

Zynga’s new CEO, Don Mattrick, said the firm needs to “get back to basics” and start “tightening up” leadership and by assessing and resetting the firm’s product pipeline.

Mattrick said he will be evaluating every single aspect for the firm from top ti bottom over the next 90 days, and try and get Zynga pointed in the right direction once more.

“I see the potential in all parts of our business from regaining share on Facebook to leveraging our IT, our network and our knowledge for mobile. And because of what the company has already achieved, I believe we have the same power to successfully navigate our transition and create connected experiences that span multiple devices and multiple operating systems,” he said on an investor call.

“Zynga is still a young company, and we have the ability to break some bad habits and get back to good fundamentals. And while my approach in the first few weeks is to listen and learn, when it becomes clear, we’ll change it necessary or move quickly and decisively to do what’s in the best long term interest of our players, employees and our shareholders.”

On Thursday this week, the firm reported its Q2 financial results for the quarter ended June 30, 2013, with the firm pulling in revenue of $231 million, which was a 31% decline year-over-year.

The firm also reported declines in daily, weekly and monthly active users across the board.

Thanks, Seeking Alpha.

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