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Ouya: 27% of owners have purchased a game

Ouya's attach rate is over 8%, a significant statistic for a free-to-play platform.

CEO Julie Uhrman told The Verge that 27% of all Ouya owners have purchased a game.

That might not sound like much when you consider that most traditional console buyers pick up at least one game at launch, but Ouya's business model requires developers to offer a free trial for every game published on the platform.

"I think there are a lot of social and mobile app developers that would kill for an 8% attach rate on a platform that's 30 days old," she said.

"These numbers will grow as more gamers pick up consoles, and as we attract more developers, and I believe that by the end of the year, we'll see a few developers telling us they've made more than a million dollars on Ouya."

In fact, Uhrman said, monetization on Ouya has been "far better than we expected", depsite negative comments regarding the micro-console's prospects from analysts and commenter sin the past few weeks.

"To say developers can't make money on Ouya - I take offense to that. I'm sure the creators of TowerFall and Hidden in Plain Sight would take offense to that," Uhrman added.

"The console has only been out for a month, and developers have only had access to the hardware for about 6 months. We really like what we see so far, and so do developers and gamers."

So far, developers have been positive about their sales on the Android-based console.

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Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.
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