Ouya: 27% of owners have purchased a game

By Brenna Hillier, Friday, 26 July 2013 03:56 GMT

Ouya’s attach rate is over 8%, a significant statistic for a free-to-play platform.

CEO Julie Uhrman told The Verge that 27% of all Ouya owners have purchased a game.

That might not sound like much when you consider that most traditional console buyers pick up at least one game at launch, but Ouya’s business model requires developers to offer a free trial for every game published on the platform.

“I think there are a lot of social and mobile app developers that would kill for an 8% attach rate on a platform that’s 30 days old,” she said.

“These numbers will grow as more gamers pick up consoles, and as we attract more developers, and I believe that by the end of the year, we’ll see a few developers telling us they’ve made more than a million dollars on Ouya.”

In fact, Uhrman said, monetization on Ouya has been “far better than we expected”, depsite negative comments regarding the micro-console’s prospects from analysts and commenter sin the past few weeks.

“To say developers can’t make money on Ouya – I take offense to that. I’m sure the creators of TowerFall and Hidden in Plain Sight would take offense to that,” Uhrman added.

“The console has only been out for a month, and developers have only had access to the hardware for about 6 months. We really like what we see so far, and so do developers and gamers.”

So far, developers have been positive about their sales on the Android-based console.

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Julie Uhrman