Lovefilm UK axes game rentals to focus on TV and film

By Dave Cook
2 July 2013 11:25 GMT

Lovefilm UK has announced it has ditched its game rental service to shift its focus squarely on TV and film.

The move was outlined on Lovefilm’s FAQ page, which reads, “We are no longer offering games rental packages to either new customers, or those who wish to change from a non-games package.

“In order to give the best possible service that we can, we are looking to focus on our strength, which is providing the best selection of film and TV content for our customers, and making it available whenever and wherever you want it.”

The service still exists on PS3, Xbox 360 and Wii U, and it’s due to feature on the Xbox One’s dash in November.

Thanks OXM.

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