Microsoft CEO Steve Ballmer is said to have made a trip to Hollywood in order to woo a handful of TV executives.
The rumour comes courtesy of Deadline, which believes Ballmer made the trip last week in the company of entertainment studios president Nancy Tellem.
The pair are said to have “lobbied” a number of Tellem’s contacts, notably CBS chief Les Moonves, Sony TV’s Steve Mosko, and WME co-CEOS Ari Emanuel and Patrick Whitesell. Tellem is said to have wanted to give Ballmer the perspective of broadcaster, producer and agent during the trip.
The visit wasn’t just to source new content for Xbox’s entertainment push; an anonymous source said Microsoft is trying to convince Hollywood of its “commitment to transitioning its business to devices and services” and how “Hollywood entertainment is a big part of that”.
Ballmer reportedly told executives that Microsoft “doesn’t want to be a cable channel” and said Microsoft could do interesting things with sports, music, reality and scripted programming thanks to more sophisticated technology.
During the trip, Ballmer is believed to have met with Microsoft’s Santa Monica-based entertainment studios team for the first time, in order to share his vision of the Xbox One world.