A UK-based alternative to E3 will take place in London during the US event, and it has been sponsored by PlayStation.
Per TSA, the event is co-organised by Keith Stuart of The Guardian who came up with the idea along with Hotsauce Interactice’s Georg Backer after “sulking on Twitter about not being able to go to E3.”
Jimmy Dance, the owner of Loading Bar in Soho, stepped forward and said the event could be held at his establishment.
Developers, publishers and games confirmed for the event include New Star Games with New Star Soccer, Hello Games, Mediatonic with Foul Play, Nyamyam Games, Big Robot is bringing Sir You Are Being Hunted, Simon Roth, Tom Francis, Tiniest Shark, Alistair Aitcheson, Curves Studios and Projector Games.
Capcom will also be bringing playable demos of Lost Planet 3 and Duck Tales, while Sony will be bringing The Last of Us, Rain and “some surprise extras.”
GameStick will also be on hand.
More mainstream publishers are to be announced at a later date and more information can be found on the event through here.
EToo will take place at the Loading Bar in Soho from June 10-13.