EA has bundled a piece of SimCity DLC with specially-marked Crest and Oral-B products.
The DLC is called the Attractions Set, and unlike the Nissan Leaf Station, does not appear to contain in-game branding.
The pack adds the Giant Garden Gnome, Dolly the Dinosaur, Llarry the Llama, MaxisMan Statue and World’s Largest Ball of Twine attractions, each of which adds happiness and acts as a tourist destination.
If you don’t have SimCity, the code can also be redeemed for SimCash in The Sims Social, or a $5 coupon for Origin.
In effect, it doesn’t sound all that different from Halo’s Doritos and Mountain dew promotions. For more information, check out EA’s FAQ.