Impulse sale proceeds to benefit new gaming start-ups

By Brenna Hillier
11 April 2013 23:05 GMT

Remember when Stardock sold digital distribution platform Impulse to GameStop? Instead of just rolling around in the stacks of fat cash it received from this transaction, the developer has launched a fund to help out new start-ups.

Stardock announced the scheme in its annual report, as reported by GamesIndustry.

The investment fund will benefit new game and software developers, and Stardock hopes to keep hold of a minority stake in the companies it assists

“As a business, our objective is to make a profit. However, there are many ways to make a profit and we believed the best use of our investment capital wasn’t to try to turn Stardock into some 1,000+ person company but rather to keep Stardock small and invest in startups who look to create things that will in turn, play it forward,” CEO Brad Wardell said.

“If we are successful, the profit will follow.”

Noble sentiments balanced with business-minded strategy; someone get me my smelling salts.

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