Google, Apple key to paid app success, says Critter Crunch dev

By Brenna Hillier
27 March 2013 04:39 GMT

In a GDC session, as reported by Edge, Nathan Vella of Capybara Games said that earning a featured spot on Apple or Google’s app stores is the best way to promote a premium mobile game. He mentioned a number of other factors like not launching in the same week as big titles, figuring out what makes the game special and designing the game before deciding how to monetise it, but said leveraging fan interest to help get platform holders’ interest is vital. “Both of their companies have extremely ‘ear to the ground’ editorial teams and if you can make a splash, they will notice,” he said.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 merch