Sony Computer Entertainment America has signed up with New York advertising agency Bartle, Bogle, Hegarty. GamesIndustry reports Sony considered “outstanding” proposals from Anomaly, 180LA and former agency Deutsch before settling on the new team. Deutsch was responsible for the successful and popular Kevin Butler campaigns and its wit will be much missed; unfortunately it seems we’ve seen the last of our erstwhile vice president of everything. New agency BBH will probably have quite a lot of work on its hands in the near future.
Pokemon Sun and Moon players can take part in the newest Global Mission from today.
First PUBG Invitational will take place at gamescom in August, sales from vanity crates will go toward prizes
Bluehole are partnering with ESL for a PlayerUnknown’s Battlegrounds esports tournament at gamescom.
Microsoft has kicked off its annual Xbox Summer Spotlight with over 30 new games coming to Xbox One.
Actor Jerry Lambert, aka Sony’s Kevin Butler, has settled the lawsuit with his former employer out of court.
Sony and Bridgestone are still locking judicial horns over the appearance of Kevin Butler actor Jerry Lambert in one of the tyre manufacturer’s adverts. Bridgestone has claimed that Lambert was not playing Butler in the ad.