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Skylanders franchise surpasses $500 million in revenue, over 100 million toys sold

Activision announced during its Toy Fair 2013 press conference that the Skylanders franchise has surpassed $500 million in revenue, and over 100 million toys have been sold. The sell-through is the fastest such a milestone has been reached by kid's games, including WWE and Star Wars. During the Toy Fair, Activision Publishing CEO Eric Hirshberg revealed that Skylanders Giants sold over $195 million in the US since its holiday release. He also introduced Skylanders: Swap Force, which was announced earlier this week. You can watch the presentation of the later below.

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In this article

Skylanders Giants

iOS, PS3, Xbox 360, Nintendo Wii U, Nintendo Wii, PC, Nintendo 3DS

Skylanders SWAP Force

iOS, PS4, Xbox One, PS3, Xbox 360, Nintendo Wii U, Nintendo Wii, Nintendo 3DS

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Stephany Nunneley-Jackson

News Editor

Stephany is VG247’s News Editor, with 22 years experience (with 15 of them at VG247). With a brain that lacks adhesive ducks, the ill-tempered, chaotic neutral fembot does her best to bring you the most interesting gaming news. She is also unofficially the site’s Lord of the Rings/Elder Scrolls Editor.

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