Sony hints at PS Vita price cut in 2013

By Dave Cook
1 October 2012 09:07 GMT

Sony’s UK boss has discussed the notion of a PS Vita price cut, but has confirmed that it will have to wait until 2013.

Speaking with Eurogamer, Gara said of PS Vita price cuts, “We always aim to establish price cuts. So the question is not so much if, but when. We won’t have an across the board price down this Christmas.”

“But what you will see us doing is work very hard with our retail partners to add value to the product to make it more compelling,” Gara added, “Even this week there are some tremendously attractive bundles out there, for example wi-fi Vita plus LittleBigPlanet at the £200 price point.”

“There’s the wi-fi product again plus FIFA 13 plus Uncharted Golden Abyss plus LittleBigPlanet at not much above the £200 price point,” Gara continued, “We will be working that very hard over the coming weeks as more and more software arrives.”

When asked if that meant there will be a PS Vita price cut in 2013, Gara replied, “Yes”.

With the Wii U almost out and 3DS XL coming in at a reasonable price point, should Sony be thinking about a Vita cut sooner rather than later? Let us know below.

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