Ubisoft to spend £4 million on Assassin’s Creed 3 marketing campaign

By Nick Akerman, Friday, 28 September 2012 11:50 GMT

Ubisoft wants that Christmas number one spot. The publisher has set aside over £4 million for its Assassin’s Creed 3 ad campaign, the biggest marketing spend in the company’s history.

FIFA 13 and Call of Duty: Black Ops 2 are expected to do battle for the Xmas throne. Ubisoft’s seriousness at pushing AC3 means a third contender has arrived.

Visitors to this week’s Eurogamer Expo may have noticed a pretty significant advertising campaign that sweeps across Earl’s Court train station. Expect to see more adverts in various London Underground stops and online.

“Assassin’s Creed 3 is the culmination of three years’ hard work from a team which is at the top of its game,” senior brand manager Matt Benson discussed with MCV.

“Our spend is in excess of £4m across marketing and trade activity, which is the largest amount we have ever committed for an Assassin’s Creed campaign.”

AC3 will arrive in North American consoles on October 30, followed by Europe on October 31. The PC release comes on November 20 and 23 respectively, with the Wii U edition showing itself on November 18 and 30.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.



Assassin's Creed 3

Christmas Number One

  • FIFA 09 is UK Christmas number one

    Chart-Track’s confirmed that FIFA 09 has pipped World at War to the post to take the UK number one slot. Activision will be well pissed off. The bookies won’t, however. The only way to win’s to keep it in your pocket, don’t you know. Last week’s charts here. Data for the week ending December 20. […]

  • CoD5 is favourite for Christmas number one

    Paddy Power‘s got Call of Duty: World at War as its favourite to take the top spot at Christmas with odds of 3/1. At the time of writing, FIFA 09’s at 4/1, with PES 09 at 8/1. Other big releases in the offing are Gears of War 2 at 8/1, Tomb Raider: Underworld at 33/1 […]